Search Engine Optimization | SEO Tools | Critical Marketing

SEO, Online Marketing
SEO, Online Marketing, image: needpix.com

The most Critical Marketing for websites across the globe is through SEO (Search Engine Optimization). Websites get most of the traffic from search engines, be it Google, Bing or Yahoo, which are the biggest search engines in the world. As we know, Google is and will always be the number one search engine in the entire universe. Google is the god of the internet – yes, they own the internet and if I must admit it myself, they deserve it.

Most successful websites get millions of page views from Search Engines with about 90% of the traffic. This can be analyzed on Google Analytics – very useful for keyword tracking. When you insert a bunch of words into Google/Yahoo/Bing Search that’s what’s known as keywords. SEO is used to help search engines find you – The competition for keywords is very tough, with such an expansive online presence and professional organization with professionals’ working day and night – It’s not easy winning a keyword. In fact, it takes time to finally be in the top 10 of Google Search.

Your content is your way into winning and or be part of the top 10 sites on the first page of Google Search or any other Search Engine. Work on your content, write the kind of content that you’d also love to read and understand.

There’s no need to trick Google Machine / Algorithm, in fact, you’ll fail dismally – and regret it for a lifetime. Use appropriate Keyword suggestions – before submitting your sitemap. Think content before SEO keywords; Make your content your first priority, then basic appropriate SEO will definitely boost you.

Once you get the hang of SEO you will become a pro, and it will just be a breeze and you’ll enjoy all the benefits and the deserved traffic for your customers or readers.

What is SEO?

SEO stands for Search Engine Optimization and is a means of finding your business or blog online when you are being searched through a keyword or business name. SEO is a way of making your website optimized for search engines like Google, Yahoo or Bing. SEO will categorize your website to the appropriate keywords/niche. The traffic you get from search engines is regarded as ‘Organic’. Organic Search Result Ranking is one of the most important factors for your business.

Take your business very serious – even when your business is Blogging – You have to be taken seriously, I know I want to be taken seriously.

How does SEO work?

What is the mystery behind SEO, and how does it exactly work?  You can use a whole of techniques to analyze your website for keyword suggestions and help you identify your website. However, if you know what your website is about, SEO shouldn’t be hard to place.

Step 1: Figure out what’s your website about

Understand your niche and stick to it, you may hard code your website using Meta tags such as you can use all appropriate keywords and you’ll be found online, It may take time, but through hard work eventually, you’ll rank higher if you keep updating your website.

Use the title Meta tag to write the title of your article

Such as

Step 2: Create a description for your article

You can use a Meta description to describe your article.

Such as

Step 3: Test your SEO title and description

Submit your URL article to Google Webmaster, then copy and paste your URL on the Google search directly and search, and see how it appears. Yes, it is the easiest way to see if your URL is indexed.

SEO is about online marketing, you need it to grow your blog or business website.  Get all the traffic you need and deserve when people search for your website and or search for appropriate keywords relevant to your website.

It’s some of the other online business ideas people use and can be quite expensive at times. It is often best to learn it by yourself and it shouldn’t be hard at all. Be ready to face your competition and be better than them with both content and SEO.

Directory Listings are very important for backlinks as well. Every website owner gets the joy of seeing their traffic grow, and if it’s well deserved and received, you are in good hands and should continue doing what you do best.

SEO Ranking

Getting a better SEO Ranking means growth for your website. Ranking higher means your organic search results are getting higher and your website will receive more traffic. The purpose of SEO is to rank higher and receive as much traffic as you deserve.

Your Ranking will be based on your content first, make sure you keep your website updated. Yes, you cannot possibly figure out how Google Algorithm works, however, every top websites I’ve seen on Google for my niche are well deserved. You can’t cheat your way to rank higher – you should just work twice as hard, make a thorough research and keep writing or running your business and of-cause, keep it updated.

You can rank regionally and internationally. Don’t worry, you can optimize your website for local use, or Google will decide for you. You might rank higher in regions you never thought you would even if your domain extension is country-based.

SEO Keywords or Keyphrases

You can choose a focus keyword or a key phrase for your article or website as a whole. It is done so that when people search for your keyword or key phrase they should find you. You can choose a competitive keyword or phrase; however, it’s best to focus on the niche of your website. Remember that content first and SEO after, focus on writing informative articles rather than a rich SEO.

SEO stop words

Google filters words like “The”, “of”, “a”, “for” etc. form search queries. You can choose keyphrase without stop words, however removing Stop Words from URL isn’t advisable, and it usually makes a URL look butchered.

SEO is a serious business, but the content of the website is the most important

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Isaac More

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Founder and Writer of iBusiness Blog, (born June 28), a South African aspiring Actor and Blogger. A native of Ventersdorp, Mogopa Village (SA), often referred to as Zack. Let's talk iBusiness.
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    Updated on October 20, 2019

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