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Microsoft to close all of its retail stores permanently

AFP – Microsoft will be closing all its retail stores around the world and will be moving all its retail operations online. Microsoft stores have been in operation for more than 10 years with over 80 stores worldwide. When the move happens, more than 80 stores will be closed due to the COVID-19 pandemic which has affected businesses globally.

The tech giant will be transforming its business retail into ‘experience centres’ and ‘new approach to retail’.

In a statement, Microsoft explained that it ‘will continue to invest in its digital storefronts on Microsoft.com, and stores in Xbox and Windows,

‘Experience centres’ will be found in 4 locations, namely; London, New York, Sydney, and Redmond, Washington Headquarters. The move will cost Microsoft $450 million, that’s close to R8-billion.

The company also explained in a statement that all customers will be helped from the ‘Microsoft corporate facilities and remotely providing sales, training, and support,’.

Microsoft corporate vice president, David Porter, said, “Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location,”

“We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations.”

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