Your days to Netflix and chill with someone’s login details are numbered. The world’s leading streaming service and production company is testing a system that will charge a fee to subscribers who share their accounts with people who they do not live with in their home.
Netflix said it will allow people who are already sharing accounts to transfer profile and viewing history information to new sub-accounts.
The streaming giant ended last year with 221.8 million subscribers, just below target, after booming during coronavirus lockdowns that kept people at home streaming shows and movies. Things have not been looking pretty good with the latest earnings report that the company expected to grow their subscriptions by 2.5 million users.
The content streaming market in the United States is becoming saturated, which forces Netflix to compete for subscribers, for example with the likes of HBO Max which has long been considered a pacesetter of premium content. In that regard Netflix’s recent move to raise its monthly subscription price and testing a system to charge a fee to subscribers who share their accounts gives its competitors an edge in the content streaming business.